The Advertising Standards Authority has ruled EA did not practice in false advertisement when promoting the fact players’ choices would influence the ending of Mass Effect 3. The firm found the endings in the game to be “thematically quite different,” and while it was aware players felt they didn’t influence the ending as much as was advertised, it was enough for the complaint to be dismissed. The ASA’s decision was based on the three choices at the end, and the effectiveness of said ending based on the EMS score of the player. After Mass Effect 3 was released, players lodged complaints with the ASA claiming EA has dabbled in false advertisement as many felts BioWare did not provide a more satisfying ending based on player choices during the entire trilogy. Thanks, Gamasutra.