So Here is why game developers/publishers need to pay more respect to core gamers.
This subject isn’t a new one. It’s been around for a long time and the debate about what actually is a core gamer and why they matter still continues to this day.
For the sake of this blog, a core gamer is defined as someone with a lasting passion for gaming to the point that it can’t be considered a simple pastime but instead a beloved hobby. Someone who enjoys learning about games and gaming. Someone who pumps a lot of money into games and gaming, and will continue to do so indefinitely.
I’m sure you’ll all have seen someone somewhere talk about “casual gamer dollars.” It’s a phrase used to describe the fact that the casual gaming audience(that is those people who game for a few minutes here and there on anything that’s easiest to game on, and only do it to pass some time) that is vastly larger than the core gaming audience and thus more overall revenue comes from them based solely on sheer volume of consumption. Many have stated it makes better business sense to cater to that audience if you want maximum revenue.
This blog seeks to, at least in part, disprove that notion. While it is a statement of fact that the casual audience is larger and thus can produce more revenue based on that, the casual audience is also immensely unpredictable and fickle. This is why developers and publishers should be more appreciative of the core audience.
I’m sure that if a study were done there would be proof that, over time, the core audience spends and has spent more money on gaming than the casual audience has in the recent years. The casual audience are the type of people that wouldn’t normally see a need to go out and get the newest console or handheld gaming device if the current devices they have function perfectly fine for their gaming needs. The core audience however have an insatiable appetite for newer and better experiences and have absolutely no problem purchasing the latest equipment for the latest games.So Here is why game developers/publishers need to pay more respect to core gamers Continued »