So, like, Bobby Kotick is now a director at Coca-Cola
1800 Kicks

So, like, Bobby Kotick is now a director at Coca-Cola

Brought to you by Destructoid:

Oh? Did you not hear the news? Earlier this week, the Coca-Cola Company elected Bobby Kotick as a Director of the Company. Coke CEO Muhtar Kent believes that Kotick's experience in the digital avenue will help grow the business. Well... that kinda came out of the blue, no?

This doesn't mean he's leaving Activision, however -- he remains the company's CEO. But given Kotick's shrewd business tactics, you have to wonder how this new role will affect the development of key Activision IPs. Will we be seeing aggressive cross promotion in the future?

ScrewAttack somehow managed to grab the trailer for the newest Call of Duty before anyone else. I'll leave it up to you to decide if Kotick is unfairly influencing the direction of the series.

World Exclusive: Call of Duty Debut Trailer [ScrewAttack]

Read More...

Destructoid

Contributor: Destructoid   Posted: Feb 19, 2012 at 8:00pm
Gaming Category: Gaming News
Tags:

     
 

[qa id=124528]