Ubisoft senior vice president of sales and marketing Tony Key spoke with IGN last week at E3 about the slow start to the PlayStation Vita. He made it clear that it is too early to call it a failure.
"It’s a really good platform and we’ve always liked it," Key told IGN. "he way it’s designed, it’s a beautiful piece of hardware. It’s got cool features that you can’t get anywhere else. And Assassin’s Creed, we believe, is the right type of game for that system. It’s definitely too early to say that Vita’s not going to be a success."
"Assassin’s Creed III is not the only big Vita game coming this holiday, and I think that’s a good thing," added Key. "We’re actually very happy that there’s another big Vita game coming for Christmas from a competitor because we think that will raise all boats. It’s going to generate a lot of interest in the Vita this holiday season. Sony’s going to be spending a lot of money and resources to make sure that the Vita is there and it’s relevant and it’s doing well."
"We’re happy to support any cool new hardware system out there. Assassin’s Creed is exactly the type of brand that needs to go on there because we need to put our best stuff on that system."