Just last year, Gears of War 3 sold more copies than virtually every PS3 exclusive that released. This includes the masterpiece Uncharted 3, Resistance 3, Twisted Metal, Infamous 2, Motorstorm Apocalypse, and Socom 4. While you may think that it’s because there are more 360s (67 million) than PS3s (65 million) worldwide, the numbers show that this isn’t the case. So why do 360 exclusives sell better than PS3 exclusives? Well let’s take a look.
When a new blockbuster 360 exclusive is coming out in a given year, you start seeing commercials and ads months before the game releases. The most recent example of this is Halo 4, which debuted its first commercial in game two of the NBA Finals. That’s approximately five months before the game will hit retailers. Imagine how many commercials you’ll see a month before the game comes out, or the week of release. When Gears of War 3 came out, you’d have to literally try not to see the ads for the game, which is a big reason the game was so successful. Now think back to all the PS3 game ads you’ve ever seen, add them all up, and it’s probably somewhere around half of Gears of War 3’s marketing campaign.Why do Microsoft exclusives sell better than Sony exclusives Continued »