Although many video game developers attempt to stave off lost revenue on potential sales by producing digital content, new technology might make it possible for GameStop to sell even non-physical media. Used digital games are a pretty difficult concept to work around for retailers, but according to GameStop CEO Paul Raines, it’s an “interesting” concept.
GameSpot talked with Raines at his company’s central distribution market in Texas about the new “emerging” technology, and the future implication it could carry:
“It’s very interesting,” he said. “There are some technologies out there in Europe, and we’ve looked at a couple that are involved. We’re interested; it’s not a meaningful business yet. Right now we’re not seeing that as a huge market, but I think we’re on the leading edge. There are a few companies, a few startups, out there that we’ve talked to that are doing this.”
Raines declined to identify those outfits, saying, “No, we wouldn’t want to disclose that and have our competitors rushing in.”
GameStop’s foray into the digital market is already well-documented with their aggressive sales of Microsoft Points, Steam Wallet cards, and redeemable cards for iTunes’ App Store, the PlayStation Network, Facebook Credit, and several other types of digital currency.
If the massive video game retailer figures out a way to resell digitally downloadable video games, you can imagine that developers and publishers alike will raise a huge legal fuss about it. With the used physical media market being as large as it is in video games, gaming companies regularly lose thousands (if not millions) of dollars in potential sales without sales of “new” copies.