After saying just a few months ago that they’re determined to crack the mature Wii demographic, Sega is now giving up on the task. Studio director Constantine Hantzopoulos says the company is not likely to develop more titles targeted for the Wii’s mature audience. “I have to say that it was a space that was open and we took a gamble on it,” he said on the 1UP podcast. “We did some research, it said there was an audience out there.
“We put out some pretty decent content. I mean, House of the Dead: Overkill and MadWorld are great Wii games. They’re both doing okay and at the end of the day we’ll make our numbers – that’s good.Conduit’s done quite well for us. It’s been slow burn. That’s the other thing you find out about the Wii.’
“But that begs the question, are we going to do more mature titles for the Wii? And it’s like, probably not. Look at Dead Space. We were stunned. That was my litmus test. Basically, it’s like, okay, you got EA, who can put all the marketing muscle behind this, an established franchise that scored quite well on 360 and PS3. They should be able to actually hit this out of the park, right? We get numbers, real numbers aside from NPD, and I’m like, ‘Woah’.” Read more